Scores of articles have been written about improving conversions—articles that discuss seemingly mundane details like button size, headline length, brand color and even typography.
Yet even after testing these suggestions, you may not see a lift in conversions. In fact, tables may turn and you could actually see lower conversion rates. (That’s why you need to know a couple of things before a/b testing.)
However, today I am going to show you, along with proofs and examples, something that’s proven to increase conversions every single time…
How a Simple Shift in Focus Can Improve Your Conversions Many Times Over
