Q&A with Direct Energy Vice President of Marketing Dave Kozak
National brands looking to capitalize on the consumer trend of buying local often rely on affiliates—franchisees, dealers, agents, or distributors—to carry their marketing message to local audiences.
Brandmuscle’s recent research explored the nuances of these distributed marketing networks and some of the ways national brands can effectively support their affiliates to drive consumer demand at the local level…
How a Growing Franchise Builds Its Brand Through Local Marketing
