Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business.
But A/B testing tools actually may slow down your site.
We researched 8 different testing tools to show how your site performance is affected by each one. We’ll outline the background, methodology, etc.
Background
1. Data Shows Faster Sites Convert Better
Visitors have a patience threshold. They want to find something and unnecessary waiting will make them want to leave. Just like in any shop.
For you, that means a slower site is less revenue…
How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
