Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting.
The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live.
However, what I – and I think a lot of marketers – feel gives Periscope the edge is its integration with Twitter…
How 10 Innovative Companies are Using Periscope to Drive Engagement