8 Blog Marketing Strategies to Help You Sell
Your blog is a valuable asset when it comes to creating value for your customers. It’s a resource they can turn to, in learning more about your industry. These blog…
30 WordPress Social Media Plugins to Live by
Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the…
How To Succeed On Twitter: 10 Proven Stats To Guide Your Strategy
Are you looking to build your brand or generate leads on Twitter? Want to know which techniques generate the most engagement and website traffic? HubSpot teamed up with Audiense (formerly…
The 7-Step Formula for Writing Copy That Sells
In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of…
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence…
Is Your Content Marketing Ethical?
There’s no doubt that content marketing is going to be important in years to come. Its strategies have helped build businesses, support freelancers, and educate online users with useful, well-researched…
5 Predictions For The Future Of Influencer Marketing
Influencer marketing is now a serious consideration for many brands, and according to a report by Tomson, 59% of marketers are planning to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide are…
3 Ways To Use Attention Marketing To Generate Revenue
You and I both know that attention is tougher and tougher to get in today’s saturated media landscape. And, we also know that now more than ever, it…
The 7 Biggest Google AdWords Truths That Small Businesses Don’t Want to Hear
Over the years, I have interacted with many small business owners on the subject of Google AdWords. Nobody is a bigger fan of Google AdWords than myself, but sometimes I’m…
6 Free CRO Tools for UX and A/B Testing
You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase,…
5 Strategies That Are Way More Effective Than Buying Facebook Likes
Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes. We’ve said it before, and we’ll say it again:…
Social Media Quick Tip: LinkedIn Pulse Focus Topics
Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update. When you click 'Publish a Post',…