7 Social Media Marketing Secrets No Marketer Wants to Admit
image credit: dennizn | shutterstock Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older…
3 Adaptive Content Resources for Advanced Marketers
Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot. You currently offer an equal number of Level 1, 2, and 3 classes…
5 Musts Before Launching Your Social Media Marketing Campaign
image credit: quka | shutterstock.com When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social…
13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on…
How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]
Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest…
5 Tips to Building a Successful Sales Team
Every business is different, but one thing that they all have in common? They need a successful sales team to survive. But, how do you go about building a successful…
Cut the Crap and Write Better Now
“Composition is a discipline; it forces us to think. If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do. But, if you…
6 Reasons Influencer Marketing is Beneficial
The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a minor celebrity through Twitter, YouTube, and blogging, anyone…
8 Benefits of Multi-Channel Digital Marketing [Infographic]
In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may…
12 Ways Facebook Can Utilize Emotional Data From Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to…
8 Essential Concepts Every Digital Marketer Should Understand
There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before…
What Content Strategy Will Work For You? (With Examples)
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of…