Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an…
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans. Approximately 76 percent of marketers feel that…
Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to…
I first met Amy Vernon when she attended our SEJ Summit last year and was one of the most epic live tweeters there. Now, I’m so excited to learn from…
Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 10 billion daily views.…
A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re…
There’s no way around it: pitching editors can be intimidating. You want to put your ideas out into the world and have lofty, pie-in-the-sky dreams of seeing your byline in…
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings. What is the most important ranking factor? Ask 1,000 SEOs,…
“Mobile marketing isn’t magic. There’s a science to it.” When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute…
Trying to go viral? It seems like everyone is these days. That's because having a post take off can benefit your brand’s reputation tremendously -- just look at how the…
Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as…
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new…