With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans.
Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous 50. What a mind-boggling thought.
Among the many changes, we’re seeing:
- a plethora of new concepts and retreads of old ones — for example, account-based marketing,predictive intelligence and native advertising;
- a growing number of channels for communication. Think Instagram, Periscope, the Internet of Things and virtual reality; and
- an ever-expanding list of marketing technologies — e.g., Atomic Reach, which helps you write better blogs, or Nudge, which improves personal interactions with your contacts.
Clearly, we marketers can’t accept the status quo just because “that’s the way it’s always been done.”…