The 11 Best Free Email Marketing Tools
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has…
25 Words that will Convert More Website Visitors Into Customers
Do you want to improve the conversion rate of your website? Want your calls-to action to stand out and convince your visitors to take action? You’ve done the hard work…
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of…
When to Hire a Copywriter
Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes…
The Top 5 Content Marketers and What You Can Learn From Them
image credit: bloomberg | getty images As content marketing continues to dominate discussions and the steady increase in the use of content marketing continues across all disciplines, you may be…
How to Find Budget For Your Marketing (Referral Marketing) Initiative
Allegory of a marketing budget If you have never read Plato’s Allegory of a Cave or even if you have, you may have not connected it to business today. But…
70 of the Best Chrome Browser Extensions for Marketing
Sometimes we all need an easy way (read a browser extension) to publish content to multiple social media accounts, find and contact influencers, check spelling, collaborate on projects, adapt links…
5 Reasons To Consider Podcasts In Your Marketing Plan
Marketing is everywhere, but it's not often that you see a new marketing opportunity come up in a different form to the ads and placements we're used to. In this respect, podcast…
8 Ways To Have More Success With LinkedIn Publisher
How many views, likes and shares did your last LinkedIn Publisher post get? Did it draw in your connections and inspire them to share, or did it get lost in…
5 Tips That Will Supercharge Your Sales and Marketing
You’re passionate about your business. You’re an expert in your industry. But when it comes to sales and marketing, the thought of “selling” stresses you out. After all, you’re the…
5 essential skills that great link builders know
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre…
3 Reasons Why No One Is Sharing Your Content
Sixty percent of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience…