How many views, likes and shares did your last LinkedIn Publisher post get?
Did it draw in your connections and inspire them to share, or did it get lost in all of the noise like many other posts on the platform?
There are so many people publishing long-form content on LinkedIn now that you have to catch your readers’ interest right away if you want them to click through.
And once they have come to read your post, you need to ensure that you don’t lose their interest because it’s too time consuming to read. You need to make it easy for them to scan and grab the bits that they’re most interested in.
Finally, you need to inspire them to take action, whether its sharing your post, connecting with you or visiting your website…