What could possibly go wrong with 140 measly characters or a simple Facebook post? Perhaps a better question to ask would be, how could simple snippets of information on social media sites help your business? In numerous national to local marketing campaigns, social media is seen merely as a throwaway item, although that is beginning to change. If you have some text and a hashtag you’re good to go, right?
Perhaps you should take a little more time to think about posting on social media sites. A post with a picture and a link to an industry news story can be fine, or can become a powerful marketing tool.
