Here’s Why Real-Time Marketing Won’t Work (and What Will)

Post author:CopyRanger
Post published:April 8, 2015
Post category:Marketing
Post comments:0 Comments

real-time-marketing-cover Back in February 2013, something amazing happened to the world of marketing: A brand did something moderately clever, which resulted in a year of analysis and attention. I’m talking about Oreo’s live tweet during the Super Bowl blackout at the Super Dome that sparked a craze for what has now been crowned real-time marketing (RTM)…