Every email marketer’s worst fear is that their carefully crafted message will wind up in the spam box before the recipient even clicks on it. Fortunately, knowing the science behind email marketing can help you create emails that not only get read, but lead to sales. Take a look at what we’ve found.
How to organize your email efforts.
According to HubSpot’s Sarah Goliger, you can improve your email marketing through six main steps:
- Sharpen your goals, from simply “reaching more people” to “increasing the number of site visitors who buy.” This will give you more direction for the marketing decisions that follow.
Here’s How to Use Science to Design Your Email for Optimal Conversion
