Here’s How Ann Handley (the World’s First Chief Content Officer) Writes

Want a quick and dirty way to test whether your content is compelling?

Show it to a teenager … and then answer these questions:

  • Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty?
  • Is the teenager happy, confused, or mad?
  • Is the teenager your child?

If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content.

Scientific fact for those who aren’t paying attention: written into the DNA of teenagers is a revulsion for anything adults do, especially their parents.

So imagine trying to get your own daughter to listen to your presentation … andshe actually ends up liking it.

Here’s How Ann Handley (the World’s First Chief Content Officer) Writes

CopyRanger

Rick Duris is CopyRanger.

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