Want a quick and dirty way to test whether your content is compelling?
Show it to a teenager … and then answer these questions:
- Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty?
- Is the teenager happy, confused, or mad?
- Is the teenager your child?
If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content.
Scientific fact for those who aren’t paying attention: written into the DNA of teenagers is a revulsion for anything adults do, especially their parents.
So imagine trying to get your own daughter to listen to your presentation … andshe actually ends up liking it.
Here’s How Ann Handley (the World’s First Chief Content Officer) Writes