Start the countdown.
The tick tock until the big content marketing software shakeup is under way.
At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares. And in the intervening 12 months, they certainly got their piece.
The most striking feature of Content Marketing World 2014, beyond how well-run the event continues to be, was the massively expanded vendor and expo area. Dozens upon dozens of content marketing software companies were cheerily giving demos and handing out freebies alongside enterprise software stacks SAP and Oracle (a Convince & Convert client), and many other firms that are trying to enter the content marketing orbit, such as influencer marketplace TapInfluence (a sponsor of this blog), and competitive metrics analyzer Track Maven.
Many more software companies and agencies attended without exhibiting, trolling the hallway and parties for leads and potential partnerships.
While the content marketing industry is perhaps still fully in the throes of the awkward teenager phase of its lifecycle, this year’s CMW felt like a teenager with a drivers’ license and a sudden interest in cosmetics.
