My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”
Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy.
I find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain. The hierarchy might be efficient, however, many times the content marketing strategy misses the mark. And, the right message does not get delivered at the right time to the right audience on the right channel…
