As a business, you likely have more than one department within your walls. And even if you don’t, there’s probably someone working for you wearing multiple hats. Just like there is a need for someone to do several jobs or for a company to have different departments, there’s a need for certain organizations to own multiple Twitter accounts.
Numerous brands manage multiple Twitter accounts just for the same reason a company wouldn’t want to overwork a single employee. There are different tasks, needs and questions to answer from department to department. Having multiple Twitter accounts as outlets for your company can help you answer questions faster and more efficiently…
Guide to Managing Multiple Twitter Accounts
