Matt Cutts caused a shockwave among the digital marketing community when he declared that guest posting is dead. He went further, and added: “So stick a fork in it: guest blogging is done; it’s just gotten too spammy”. So what is the real story? Should you abandon all your guest posting efforts?
In a word, no. Getting published on high quality 3rd party sites is a basic component of any branding strategy. Done correctly, exposure on these sites can represent a strong endorsement for your brand and help build your reputation. To put this in perspective, classic branding strategies included seven major elements: strategy, integrity, mission, vision, value, identity, and marketing…
Guest Posting Remains An Important Part Of Content Marketing
