Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year.
However, according to our annual research, B2C marketers are more likely than B2B and nonprofit marketers to use Pinterest, but the majority of users in all groups don’t consider the platform to be effective…
