Great content, whether online on your company’s website or as text for physical brochures and print advertising is essential for successful marketing. The content should be a call to action as well as a description of your business’ mission.
You can’t create great content until you understand what your business is. You need to be able to describe it to yourself before you define it to your customers. You need to brand yourself.
The branding process calls for a little self-examination and answering some questions…
