Andrew Shipp loves to talk about social media content. As social media manager for GoPro, he’s got a lot to share. GoPro’s creative, versatile and robust approach to social media engagement offers a tantalizing view of what can be accomplished when a ferocious social media strategy leverages timely shares, visual content and a cross-platform energy.
Take a look at GoPro’s social creativity — and engagement. GoPro on Facebookand Twitter are just two platform examples. What can you learn from GoPro’s social media mastermind when it comes to getting creative with your social media engagement strategies? Shipp is all too happy to share.
Marie Alonso: How important is social engagement in a comprehensive, cross-platform social media strategy?
Andrew Shipp: Engagement is the main lens we look through when evaluating content. We want our content to evoke a response in our community and provide them with a super pleasurable experience when they’re out there in the social space.
It is also important to remember some content performs better on different platforms. Twitter, Instagram and Google+ are still very photo centric platforms, whereas Facebook is positioning itself as a destination for video content. So, be sure you consider the platform and content type for the highest engagement on each platform.
Marie Alonso: What do businesses not realize when it comes to optimizing GoPro as a creative tool for social media image awesomeness?
Andrew Shipp: Every business has a story to tell. Using GoPro cameras provides a way to capture those stories. Our suite of free software tools, the GoPro App and GoPro Studio, help businesses get that content off the camera so it can be easily shared across the social space.
GoPro’s Andrew Shipp: Create Amazing Social Media Content — Now
