According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.”
Google’s latest research indicates that 50% of global viewership on YouTube comes from mobile devices. Apparently, attention spans are also better on mobile. This is particularly true of the millennial audience who are reportedly 2X more likely to be focused while watching a video on their mobile device compared to something on TV…
