Let’s start with some introductions. Content Marketing, meet Software Development, whose job is to continually deliver high-quality, functional software. And Software Development, meet Content Marketing, whose job is to continually deliver high-quality content that has an impact. You have some big things in common.
One of the most helpful shared topics is how to run “The Factory.” For content marketers, it’s the Content Factory, and for developers, it is the Product Factory.
