What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their impact.
Any advertiser interested in growing their business needs to think about the top of the funnel, and the display options on the Google Display Network (GDN) are a great option for anyone, big or small, to reach a new audience and build brand awareness.
As you may know, the GDN targets users when they’re browsing the web, and it also lets marketers serve ads to people’s email inboxes in the form of Gmail Ads. This campaign type was released to all advertisers last year, after what felt like a lifetime in beta…
