In part one of this blog series, we looked at how to give your social profiles a visual makeover. Your company’s profiles are gorgeous now; there’s no doubt about it. But much like a Miss America contestant who flubs the interview portion of the competition, your social accounts are nothing without substance. You’ve captured people’s attention, so make sure to give your audience top-notch written content that will make them want to stay. Here’s how:
Brighten your bio.
What does your bio say about your company—both explicitly and implicitly? We’ve all rolled our eyes at professionals calling themselves tech wizards, sales ninjas, and marketing gurus. To avoid falling into a similar trap with your company profile, avoid using buzzwords that don’t really mean anything to your audience.
