One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions.
My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all. You don’t have to use paid distribution to drive all your traffic.
So how does a brand publish regularly and consistently to obtain the highest possible search-engine rankings at the lowest cost? We always recommend that brands look to balance original content, full-length licensed content, and some form of community content (employee-generated, influencer-generated, or user-generated content).
