Building a new content strategy from the ground up is damn hard.
Earlier this year, I released “Building a B2C2B Content Strategy.” Much of that presentation highlighted the experiments and struggles I faced building a content strategy for a new model.
While the experimentation cycle had many failures, there were enough successes for my crazy leaders to grant me a full team to double down on our efforts and enter the next stage of performance.
I was now tasked with going from a one-woman-creator to managing a team, from publishing a few blog posts to strategizing full content campaigns. In fact, by June 2015, we had four incredible growth marketers on my team and ready to take over the internet. As a group we set on a series of of mini-missions:
Topics Over Keywords: An SEO-Driven Approach To Content Marketing
