Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such as a flat tire or getting lost.
Unforeseen incidents and mistakes happen in marketing as well, no matter how much you prepare. And similar to road trips, there’s no magical undo button that can take back whatever just happened, like the moment after you send an email and realize it wasn’t what you intended. But that’s how we learn, right? Usually, it only takes us making a mistake once to learn a valuable lesson. And no matter how bad things seem at first, it can be remediated…
