“Gartner predicts that by 2015, over 70% of the global 2000 will have at least one gamified process”.
Gamification is the implementation of game mechanics to transform user participation with a portal, web collaboration platform or engagement network – into an all the more engaging experience. Nah it’s not video games – however, the same techniques being used by games are being implemented in web portals and communities too, making them fun and interactive. Many businesses are driving engagement with suitable types of gamification mechanics on to their customer/employee/partner engagement platforms.
Various brands like Coca Cola, Deloitte, American Express, Samsung, Philips Electronics, and more have been leveraging game mechanics to win and increase engagement successfully…
