Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing. This tells us that Influencer Marketing is no longer a trend on the horizon, it’s a reality. What’s exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.
The more brands collaborate with influencers, the more we all learn about them as a media channel. And the more we learn, the more value we can add. I’ve always said that the key to a great online media plan is experimentation. The online world changes faster than textbooks can be written – so if you aren’t experimenting, you aren’t learning…
Four Ways You Haven’t Considered Working with Influencers – But Should
