Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.
And although there are many ways to measure and improve the ability of your email program to deliver the goods, generating clicks and Web traffic from your emails is a primary indicator of what’s of value to your subscribers. It’s a simple premise: If your content rocks, you build trust and get clicks…
Four Email Optimizations That Will Increase Your Click-Through Rates
