Marketing on Reddit.
Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place that brands need to avoid – it sounds to me like it’s the perfect opportunity. As brands are rushing in herds to chase the latest apps like Periscope andMeerkat, a handful of brands are sitting back and enjoying a constant revenue stream from their efforts on Reddit.
Following the crowd into trying whatever app is new and exciting is another way of saying, I’m too lazy to find or create my own path. Last month, Reddit had more than 168 million unique visitors lurk, engage and post content online. In comparison, according to Statista, Pinterest had 50.5 million unique visits from the US in January 2015.But Reddit is still ignored like the plague. Why?
Because brands don’t get it.
Marketers don’t get it…
