Changes are coming to the world of content marketing. Here’s what to expect.
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Predicting the future of content marketing is all about seeing where ideas, impact, and acceleration combine. Truly, it is the ideas that have the most impact and the quickest innovation speed that will determine where the future of content marketing lies.
So, with that in mind, what will content marketing look like in 5 years?
Omni-Channel Marketing with Adaptive Content
To say that we live in a multi-channel society no longer encompasses the depth and breadth of our online experiences. Omni-channel marketing–the idea that a single customer journey should be optimized across all potential channels, rather than viewed piecemeal as different channel-specific opportunities for engagement–is a much more appropriate phrase for where content marketing is heading in 2020…
