Laura Ramos’ Top B-to-B Trends: Digital, Data and Customer Experience
Laura Ramos is VP-principal analyst at Forrester Research. In this role, she conducts research on b-to-b marketing topics and consults Forrester’s CMO clients on planning and developing b-to-b marketing programs across traditional and online media.Ms. Ramos worked as an analyst at Forrester from 2001 to 2010, then left for a two-year stint at XeroxCorp., where she served as VP-industry marketing.
Ad Age caught up with Ms. Ramos at BMA15, the annual conference of the Business Marketing Association in Chicago last week, to get her views on the top takeaways from the conference and the leading trends in b-to-b marketing…
Forrester Analyst Says Relationships Are the ‘Key Thing’ in B-to-B
