Recently, free dating app giant Tinder has been undergoing a courtship of their own: with marketers and advertisers, that is.
The app is joining the trend of introducing purchasable ad space in the world of online dating. The realms of online dating and marketing provide each other with natural collaborators, as they both involve presenting a particular image or message to the audience that is most desirable to you – whether for your heart or your bottom line. In fact, we even built an April Fool’s joke around the idea of a dating site specifically designed for the audience of marketing professionals. We did it for laughs (mostly), but the parallels were immediately apparent…
For The Love of Marketing: Tinder’s Foray Into Selling Ad Space
