Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing your site and taking full advantage of the opportunities offered by mobile marketing, you could be missing out on a tremendous amount of traffic.
Brief Is Better
One of the most important things to keep in mind when developing your mobile marketing strategy is that mobile users are not the same as traditional online users. Since mobile users are on the go, they are often pressed for time. This means it is vital that you provide your mobile user base with quick to read and easily digestible information. While the trend toward longer content is now on the rise as a result of the latest updates to Google’s algorithm, not so with mobile content. In order to engage mobile users, you must keep your content quick and to the point…
Foolproof Ways to Engage Your Customers with Mobile Marketing
