No doubts, a use of innovative marketing tools has a major influence on sales growing in every business. In e-commerce, one of the most effective instruments is the Exit-Intent technology, an advanced system of pop-ups and overlays that allow retailers to re-engage with visitors who would otherwise leave a site. Today Christopher Walsh fromMaxTraffic, a leading tech startup, is introducing this technology to Soundest email marketers community.
Exit-Intent technology uses algorithms to analyze visitor behavior and detect when they might be leaving the site. At the exact moment when they are about to click the “Back” button or address bar, a targeted message is launched to convince the visitor to stick around and complete a purchase…
