Organizations are in a constant tug-of-war: providing the most relevant training and tools necessary for sales reps to be successful, all the while trying to continually pack their pipeline with viable leads and new business.
But in today’s sales landscape, where 60-90% of sales training knowledge is lost in the first 30 days of training and 80% of marketing-created content goes unused by sales teams, it’s time for organizations to reconsider their tactics if they want to improve sales performance and productivity across the board.
Here are five steps you as a marketer can take to address today’s sales-force performance and productivity challenges and get the most out of your sales team right away…
