Usually, advertising doesn’t come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
Step 1: Set the benchmark for performance for each campaign
If you do not know what you are aiming for, you will hit it every time…
Before you spend your first dollar, ten dollars, or thousand dollars, know in advance the number of responses or impressions you need. Frame it this way: “I would call the campaign a success if…” Then answer the “if” part.
Don’t be afraid to say “I need one call or signup or sale for every X amount of dollars I spend.” It is the only way to set an objective goal for everything you try…
Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)
