You know that interviews are one of the fastest, easiest ways to create content that your audience loves. They also build valuable marketing connections. Moreover, interviews with influential thought leaders in your space can help position you or your brand as an expert by association.
Some of the most popular podcasts follow an interview format—one of the big secrets of their success. Podcast downloads are on the rise, with as much as one-third of the US population having listened to at least one episode.
Though we can’t all interview Barack Obama, as Marc Maron did earlier this year, interviewing a high-profile thought leader in your industry is possible, and it could be truly beneficial for your brand…
