Vine, the Twitter-owned ‘Instagram of video’ application that allows users to capture short, six-second long videos and stop-frame animations, has opened up a whole new vehicle for creativity.
As the web continues to evolve into a social and visual medium the challenge for business is how to adapt their content to take advantage of these developments. Everyone is grappling with media formats including radio on demand (podcasting), text, images, YouTube and now 6 second video snippets.
While marketers are yet to discover the magic sauce that makes vines take off in the public imagination, there are some early inspiring leaders on the fledgling social network.
Here, we’ll take a look at five of them and investigate what makes their vines so special…
