A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web. Instead of pursuing these legitimate and focused opportunities, people entering the field as bloggers and consultants seem to be determined to simply copy everybody else and put out the same ideas over and over again in an already-crowded space.
We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We took the stage to share our ideas with a packed room of marketing professionals. It was an excellent discussion and I wanted to capture some of the key ideas here…
