Get ready for a new year of changes to Google’s algorithms—and your SEO strategy.
The following five trends, distilled from a guide published on the Link-Assistant.com blog, will undoubtedly be buzzed about next year.
1. Dark Traffic
It’s not news that an immense amount of traffic is flowing to websites from social media and messaging apps. But, thanks to a quirk of Google analytics, you can’t necessarily tell that’s the case.
When Google Analytics can’t tell the source of a website visitor, that visit is recorded as direct traffic, even when it’s highly unlikely that someone typed that URL into the browser bar. This so-called dark traffic may account for an increasingly large share of your overall visits, making tracking of your marketing activities more complicated: You’ve worked hard to increase your organic, social and mobile traffic, yet you can’t be sure what’s working…
