If you could test your way to a better conversion rate, you’d be a hero. The challenge is, there’s no single way to improve conversion. Each industry, each business, each website, each user, even each day has unique aspects of how to motivate a transaction.
Don’t worry. The good thing is, there’s an abundance of A/B test ideas and insightful ecommerce data to help improve your conversion rate. The key, then, is actually figuring out how to sort through all of that information to create and manage a conversion optimization testing program. You really need a road map to help you find your own conversion rate optimization best practices. Or, to make it all sound more impressive, you really need a Conversion Testing Matrix.
This matrix is not an overly complex framework. I’m talking about a simple, visual one-sheeter that distills the goals and status of your testing program. You should understand it at a glance—and so should anyone else in your company. You can use a visual-communications service like Data for Decks to help shape it for you, or tailor your own matrix in Excel.
Finding Your Own Conversion Rate Optimization Best Practices
