Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all.
To be successful, a differentiator must meet three important criteria:
- It must be true. You can’t simply make it up.
- It must be important to potential clients. If not, what’s the point?
- It must be provable. If you can’t demonstrate that it’s true, it won’t be believed.
The sad reality is that most differentiators fail on at least two of these criteria…
Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm
