Fifty Shades of Grey, the movie adaptation of the novel by the same name, will debut in theaters across the country on February 14, 2015. With over 100 million copies sold to-date, there is no denying the series’ immense popularity.
Theories abound regarding its success. Do readers wish they could be “swept away from [their] mundane lives and into a world of passion?” Perhaps we’re drawn to the “willingness of the two protagonists to press out the edge of their comfort zone…”
In the same vein, while selling ice cream at Walmart or laundry detergent at Target hardly resembles a night of experimentation, many brands and retailers feel the same trepidation when it comes to experimenting with social media marketing that Ana felt when exploring new personal boundaries of her own. Shockingly enough, in 2015 a good number of brands and retailers still find social media scary and wild.
Let’s address those fears and hopefully make social media experimentation a little less scary and a lot more fun for companies looking to push the envelope this year.
Plan Your Adventure
Communicating with your partner (or partners for you cheeky brands out there) helps to ensure the success of a new activity. Working with online influencers– bloggers, YouTubers, Instagrammers and Viners—sounds exciting, and while many brands want to try it, they worry before giving it a whirl.
Fifty Shades of Social Media Marketing: How to Push Your Boundaries in 2015
