Ever wonder how startups with no marketing budgets pop up overnight?
Old people would tell you it’s through sales and marketing. Shane Snow would call it smartcutting, and Sean Ellis would say they growth hacked.
All of the above are correct, but growth hacking has become the popular term; therefore, we’ll stick with growth hacking.
Growth hacking is how startups like Tinder grew from 5,000 users to nearly 15,000 users virtually overnight. It’s how Product Hunt became, well, Product Hunt and how Airbnb became Airbnb.
The list of well-known startups that utilized hacks to rapidly grow their user base is endless…
