Summer’s about to hit the northern hemisphere, which means people will be out and about, catching up with friends, sharing moments. That also means increased sharing on social – according to Facebook, the rate at which people posted to Facebook via mobile last summer increased 26% on the rest of the year, while sharing of video content increased by 43%.
Video, in particular, is a trend you can expect to see increase again over Summer in 2016, with the introduction ofFacebook Live for all users and the increased emphasis on sharing in-the-moment video content. But another element to consider this year is the Rio Olympics, coming up in August. As per Facebook’s latest research, 63% of people who’ve shown an interest in the Rio Games have indicated that they’ll be using their mobile device to stay up to date with the latest happenings, while 38% are planning to watch replays on their phone…
Facebook Releases Data on Usage Trends Over Summer [Infographic]
