Twitter’s firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.
Facebook explains that “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities.”
For example, “A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair.”
On days when everyone’s posting status updates about how frizzy their hair is, a brand could step up its ad spend knowing it’s the perfect time to reach potential customers. Sentiment, location, volume of mentions and words often mentioned alongside a brand can be pulled, too…
Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift
